64 Product Development of Jelly from Pineapple Juice by Community Enterprise, Ban Nong Pu Lok Women’s Role Development Group, Mueang District, Prachuap Khiri Khan Province


The objectives of this study were 1) to develop 4 formulas of jelly from pineapple juice, consisting of pineapple juice jelly; aloe vera in pineapple juice jelly; dragon fruit in pineapple juice jelly; and jackfruit in pineapple juice jelly; 2) to design and develop packaging suitable for 4 formulas of pineapple juice jelly products; 3) to test the market and study the level of consumer acceptance towards 4 formulas of pineapple juice jelly products; 4) to take the lessons from the textbook on the development of jelly products from 4 formulas of pineapple juice; and5) to transfer technology to communities that are target groups such as community enterprises and communities in Prachuap Khiri Khan Province. Both qualitative and quantitative methodologies were employed as follows: 1) An evaluation form for jelly products from 4 prototypes of pineapple juice by 3 experts. Experts from Community Enterprise Group, Ban Nong Pulok Women’s Role Development Group; 2) Market testing and acceptance assessment form for 4 formulas of jelly products from pineapple juice by 50 food and beverage business operators in Prachuap Khiri Khan Province; 3) Questionnaire surveyed the introduction of the prototype pineapple juice jelly product development manual to transfer knowledge to the community. The IOC value with a sample of 30 people and testing the confidence value was more than 0.7, 4) Evaluation form for the transcription of textbooks on the development of jelly products from pineapple juice; 5) Evaluation form for technology transfer to the community.


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Post Author: Keerati Thongsonkleeb